Music Marketing #2

Music Marketing1

Dec 9th, 2024

For this project, we started with the research phase. Our task was to choose two music companies and five artists or bands that fit our assigned genre, "rock." Since we decided to focus on alternative rock, we chose Coldplay, Imagine Dragons, Foo Fighters, Arctic Monkeys, and Cage the Elephant. We linked Coldplay, Imagine Dragons, and Foo Fighters to Universal Music Group, as Arctic Monkeys and Cage the Elephant were connected to RCA Records.

Finding bands in our genre that worked with the same music companies wasn’t easy. We had to switch out a few bands along the way to make sure they matched. To manage our research better, we divided the work, with each person focusing on one band. We looked into the history of the bands, how they connect with their audience, and their marketing strategies, both online and offline. This research taught us a lot about branding and marketing, which gave us inspiration for creating our own band.

Once we finished researching, we moved on to the planning stage. First, we picked one of four songs that matched our genre, and after some discussion, we all agreed on the one that felt right. Next, we decided what kind of music video would work best for our style, and we thought an artistic approach would be the most fitting. To stay organized, we assigned some team members to work on the presentation and others on the music video. We also set deadlines for each part of the project so we could stay on track. Overall, this process has helped us stay focused and excited about creating our final product.